With new upgrades, new LOGO and new journey, BYD 2022 starts at full speed

On February 17, 2022, BYD Group announced that from the group to its vehicles, the brand will be refreshed.From the leader of domestic cars to the brand representative of new energy passenger cars, BYD’s new LOGO not only shows the new image of its cars, but also shows the comprehensive advancement of BYD brand products, services and ecology under the background of the current national “double carbon” strategy.Uphold the “with technological innovation, to meet people’s yearning for a better life” brand mission, BYD Group the logo of the new, on the basis of retaining extremely passionate red and ring encircling, through the round frame lines, font details are adjusted, the original font sharp Angle is changed to a more mathematical aesthetic rounded corner;At the same time, the whole is more rounded and generous, showing a sense of affinity and openness, realizing the perfect combination of technical aesthetics and humanistic feelings, highlighting byd’s “people-oriented” concept, and the determination to use technology to solve social problems and create a better life for mankind.After 27 years of development, byd on the road of sustainable development of continuous innovation, formed the electronic, automotive, rail transportation, new energy ecological closed-loop all four industrial chain, and leading science and technology from China to overseas more than 400 cities of more than 70 countries and regions, continue to provide the world’s leading green, sustainable solutions.The circle in the logo represents BYD’s global vision and sustainable development concept.In the future, BYD will continue to uphold the brand proposition of “Achieving dreams” and build a more harmonious relationship between people, people and society, and people and nature around the world.The new logo of BYD Group will be used in its electronics, new energy, rail transit and automobile industries, while each brand in the passenger car sector of the automobile industry will use its own brand logo.Among them, “BYD Auto” brand has also optimized the logo from the visual point of view, starting from the specific scene needs of business and consumer perception interaction, in line with the current graphic design trend, more three-dimensional sense and design aesthetics, more recognizable.The upgraded logo continues to implement the concept of “linking, building and moving forward”.At present, China’s automobile industry is also facing great changes unseen in a century. Carbon peak and carbon neutrality have brought unprecedented pressure and challenges to the automobile industry.However, under the pressure, BYD is still surging ahead, in 2021 to deliver a satisfactory result for everyone, new energy passenger car sales as high as 600,000 units, won the top sales list again.In the New Year, BYD will continue to adhere to the new energy, intelligent route, to achieve high-quality leapfrog development.